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MARKETING ACCOUNT MANAGER

Company: Red Letter Communications Inc
Location: Cape Girardeau
Posted on: May 16, 2022

Job Description:

THE MARKETING ACCOUNT MANAGER is the primary point of contact between the agency and their assigned clients. They are responsible for maintaining excellent client relations with their client contacts. The Marketing Account Manager is responsible for managing the day-to-day affairs, recognizing opportunities for the client and agency, overseeing the creation and delivery of marketing deliverables, developing scopes of work, and ensuring overall client satisfaction. The Marketing Account Manager will facilitate the planning and production of all client marketing materials - working with specialists as appropriate. In coordination with Account Director(s) and through regular communication with our clients, the Marketing Account Manager assesses assigned clients' business and marketing goals/objectives and crafts strategies and plans to achieve them through agency services.

This position must be knowledgeable in both the client's business and the agency business. This full-time position requires an ability to leverage skills, including: strategic planning, client development, project management, and collaboration with specialists and vendors. This position requires a generalist's view of marketing - in both traditional and digital expressions. The account person needs strong verbal and written communications skills, a capability for analytical thinking, a sense of entrepreneurship, dynamic presentation skills, personal organization, and interpersonal skills.
Reports to: Account DirectorResponsibilities & Duties Include (but aren't limited to):

Cultivating relationships with assigned clients, positioning Red Letter to be an extension of their management and marketing teams
Strategic planning for clients with their 6-18 month forecast in mind which requires thorough understanding of the client's business goals
Overseeing day-to-day activity and projects to immerse oneself in the client's business
Staying abreast of developments in client's industry and marketing in general
Suggesting new ideas for individual clients based on emerging technology, data, sales, and business goals
Maintaining excellent client relations with all accounts through frequent communication and monthly/quarterly face-to-face visits
Completing project status reports and lead the project status conference calls as needed
Working with the Red Letter team and specialists to provide the client media, digital and creative strategies, and developing and executing marketing plans
Producing and reviewing creative, production and media proposals to ensure the goals meet the client's needs
Using project management system, centralizing project-specific creative briefs and relevant information required by creative team to deliver work
Accountable for accuracy of agency work and timely delivery
Creating accurate estimates, SOWs and invoices for assigned clients
In the absence of creative and media personnel, presents and effectively sells communications plans, concepts, media, and interactive marketing plans to clients; where creative and media personnel are present, supports them in selling concepts and plans
Updating client budgets and projections regularly, providing quarter revenue forecasts for assigned clients
Liaising with research personnel and other non-creative freelance resources
Coordinating project/campaign/client timing and budgets with all relevant agency personnel
Seeking out new business opportunities with existing clients and playing a supportive role in new client development
Representing the agency at industry functions and promoting the agency at every opportunity once fully familiar with agency credentials and specialties
Continuously working to upgrade knowledge and skills through available reading, courses, seminars, et al.


Qualifications & Skills Include:

Bachelor's degree in communications, marketing, advertising, public relations, English, or related field
3-6 years of experience in a marketing/advertising agency or client-side setting
The successful candidate will be a self-starter who is well-organized, extremely detail-oriented, comfortable with ambiguity, and maintains calmness.
Must be willing and excited to work in a team environment and have a "get it done," helpful attitude
A passion for marketing, media, technology, and problem-solving
Must be proficient in MS Office (Outlook, Word, PowerPoint, and Excel)
Be well organized to concurrently manage multiple clients, projects, campaigns, and timelines
Be able to communicate clear, concise instructions in writing and verbally
Excels at active listening
PI177168455

Keywords: Red Letter Communications Inc, Evansville , MARKETING ACCOUNT MANAGER, Executive , Cape Girardeau, Indiana

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