(USA) Director, Digital Media (HO)
Posted on: February 25, 2021
Position Summary... What you'll do... About WalmartWalmart helps
people around the world save money and live better -- anytime and
anywhere -- in retail stores, online and through their mobile
devices. Each week, more than 260 million customers and members
visit our more than 11,000 stores under 71 banners in 28 countries
and e-commerce websites in 11 countries. With fiscal year 2017
sales of approximately $486 billion, Walmart employs 2.3 million
associates worldwide.Our purpose of saving people money so they can
live better is based on our core values and culture of service to
the customer; respect for the individual; strive for excellence;
and act with integrity. Our strategy to deliver on this commitment
is founded on the objectives of making every day easier for busy
families; changing how we work; delivering results and operating
with discipline; and being the most trusted retailer. Our ultimate
success depends on creating shared value for all stakeholders:
customers, associates, communities and shareholders.We are at a
unique point in our company history and in the history of retail.
We are changing our way of thinking and working as we develop a
truly omnichannel customer experience and organization. We're
looking for exceptional individuals to join us on that
journey.About the Social Media teamThe Social Media marketing team
is responsible for our national, social media brand presence (e.g.,
our @walmart handles). Our team's mission is to help build and
strengthen the Walmart brand through both compelling storytelling
and authentic social interactions. Through our work, our team
connects with consumers on an unprecedented scale. We're looking
for creative, forward thinking, and data-driven social media
marketers to help shape social content and engagement for the
world's largest retailer at this pivotal moment in our company
history.--About the RoleWe're looking for an experienced Director
of Social Media Care & Community--to join our team. In this role
- Be responsible for executing with excellence our multi-year
strategy to become legendary for social media brand response on
- Each day, will work with the team and our creative agency
partners to vet and engage celebrity and influencer engagements and
amplify positive conversations about our brand on social.
- Will also work with our team and our call center-facility
partners to ensure excellence in customer care, ensuring we quickly
respond and resolve customer issues on social as seamlessly as
- The Director will work strategically to reduce friction in
customer care experiences on social through technology and
- This position also leverages our social media listening tools
and agency support teams to early predict and mitigate potential
reputational issues, in partnership with other teams throughout the
organization, as they arise.
- A successful candidate will bring expertise and social media
governance solutions ideas forward to increase brand
- 7-10 years in social media customer care, social crisis
management, reputation management.
- Large brand or comparable experience in handling large volumes
(5MM +/annual volumes) of incoming social media mentions across
brand reputation, customer care, and engagement.
- 7-10 years experience with social media listening and community
management technologies and processes and proven results in driving
efficiencies that result in faster and better quality social media
engagements. Needs to understand workforce planning/ process
- 5 years leading both teams and agency partners in development
and execution of social community management strategies. Experience
leading customer care teams, call or contact center agent
- Experience establishing best in class social media processes,
systems and governance protocols.
- The ability to lead creative brand engagement strategies and a
passionate for innovation. Ability to effectively manage vendors
and agency teams.
- Demonstrated excellent social media judgement (e.g., knowing
what to tweet and when to tweet it).
- A strong sense of technology is critical to success.
- Must have an unwavering commitment to putting the customer
- Ideal candidate must have a strong understanding of measurement
and analytics.But on the Fun Side--- We think you might be the
ideal candidate if:
- You understand the cultural impact when a new BTS album drops
and can come up with an action plan if their album accidentally
- You will be tasked with protecting the brand. You are someone
well-equipped to moderate for things beyond natural disasters-You
would know how to assess the situation if a UFO landed in our
- You care about what Salma Hayek wore to the Oscars and why that
would impact Walmart as a brand.
- You love GIFs and emojis so much that you can hold a
conversation without using words.
- Most importantly, you are a team player. You can lead a team
but also know how to learn from your team as well. Minimum
Qualifications... Outlined below are the required minimum
qualifications for this position. If none are listed, there are no
minimum qualifications. Bachelor's degree in Marketing, Business,
or related field and 6 years' experience in marketing or related
field OR 8 years' experience in marketing
or related field.
3 years' supervisory experience Preferred Qualifications...
Outlined below are the optional preferred qualifications for this
position. If none are listed, there are no preferred
qualifications. Digital marketing (for example, affiliate
marketing, display advertising), Leading a cross-functional team
About Walmart At Walmart, we help people save money so they can
live better. This mission serves as the foundation for every
decision we make, from responsible sourcing to sustainability-and
everything in between. As a Walmart associate, you will play an
integral role in shaping the future of retail, tech, merchandising,
finance and hundreds of other industries-all while affecting the
lives of millions of customers all over the world. Here, your work
makes an impact every day. What are you waiting for?
Walmart, Inc. is an Equal Opportunity Employer - By Choice. We
believe we are best equipped to help our associates, customers and
the communities we serve live better when we really know them. That
means understanding, respecting and valuing diversity - unique
styles, experiences, identities, ideas and opinions - while being
inclusive of all people. Hello, NW Arkansas With over 200 miles of
trails, an emerging locally-sourced food scene, the world-renowned
Crystal Bridges Museum-NWA has something for everyone. An
interactive children's museum that's fun for the whole family. Art
Crystal Bridges MuseumCelebrate the American spirit in a setting
that unites the beauty of art and the power of nature. Culture
Walton Arts CenterArkansas' premiere center for visual arts and
entertainment. Education The AmazeumAn interactive children's
museum that's fun for the whole family. Art Crystal Bridges
MuseumCelebrate the American spirit in a setting that unites the
beauty of art and the power of nature. come together Fayetteville
SquareThe best of shopping and restaurants, right in the heart of
Fayetteville. Commune Botanical Gardens 42 acres of premiere public
garden space. Explore Devil's Den State ParkLocated on 2,500 acres,
Devil's Den State Park is the perfect place to explore Arkansas'
natural beauty. come together Fayetteville SquareThe best of
shopping and restaurants, right in the heart of Fayetteville.
Commune Botanical Gardens 42 acres of premiere public garden space.
All the benefits you need for you and your family
- Financial benefits including 401(k), stock purchase plans, life
insurance and more
- Associate discounts in-store and online
- Education assistance for Associate and dependents
- Pay during military service
- Paid Time off - to include vacation, sick, parental
- Short-term and long-term disability for when you can't work
because of injury, illness, or childbirth Eligibility requirements
apply to some benefits and may depend on your job classification
and length of employment. Benefits are subject to change and may be
subject to specific plan or program terms. For information about
benefits and eligibility, see One.Walmart.com/Benefits . Frequently
asked questions On average, how long does it take to fill out an
application? Can I change my application after submitting? How do
you protect my personal information?
Keywords: Walmart, Evansville , (USA) Director, Digital Media (HO), Executive , Winslow, Indiana
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