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Digital Marketing Coordinator

Company: Escalade Sports
Location: Evansville
Posted on: August 7, 2022

Job Description:

Position Title: Digital Marketing CoordinatorReporting To: Brand ManagerLocation: Evansville, INStatus: Non-Exempt

Job Purpose: Assist the Brand Manager in the execution and analysis of digital marketing initiatives including product database management, eCommerce site performance, email marketing, digital search and display advertising, and digital content creation.

Essential Duties/Responsibilities

  • Organize and manage product content (copy, images, videos, dimensions, pricing, etc.) utilizing a product database Salsify and publishing to Shopify websites and additional retail channels
  • Assist with decisions and publish website promotions such as discounted offers and buy one, get one packages
  • Inspect and publish product information, landing pages, coupon codes, checkout options, and all other pertinent website-related systems to ensure their visual appeal, accuracy, and ease of use
  • Work cross-functionally with Brand Manager, creative team, and product managers to facilitate the selling and item setup process
  • Assist in the analysis and reporting of Google Analytics data for internal websites and develop resulting strategy proposals to support website goals and SEO
  • Write clear and engaging SEO rich content for websites that reflect the brand's voice
  • Work with Brand Manager to create digital advertising campaigns for eCommerce retailers
  • Create, proofread, and test email marketing campaigns to promote products or services
  • Work with product management to gain extensive product knowledge for use in product copy
  • Work with sales and product management teams to execute ecommerce retail strategies
  • Participate in training opportunities related to eCommerce and digital marketing trends

    Qualifications & Requirements
    • Bachelor's degree in marketing, advertising, or other related business degree or English, Creative Writing, or similar degree
    • Minimum of 1 year of copy writing or other writing experience, sporting goods or other consumer products industry preferred
    • 1 year of data analytics and/or digital marketing experience desired - sporting goods or other consumer product industries preferred
    • Well-developed written and verbal communication skills
    • Excellent organizational and project management skills
    • Extreme attention to detail and thoroughness in executing tasks
    • Strong logical-reasoning skills to solve complex problems
    • Proficiency in Microsoft Excel
    • Experience with digital advertising management and analysis preferred
    • Ability to work effectively in a cross-functional team environment

      Physical Demands
      • Sitting, talking and listening at least 2/3 of the time
      • Lifting up to 25 pounds
      • Stooping and kneeling
      • Fine motor coordination

        Working Conditions
        • Office environment

Keywords: Escalade Sports, Evansville , Digital Marketing Coordinator, Advertising , Evansville, Indiana

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