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Marketing & Communications Manager

Company: Evansville Convention & Visitors Bureau
Location: Evansville
Posted on: February 15, 2020

Job Description:

The Evansville Convention and Visitors Bureau are in search of a Marketing & Communications Manager. -The Marketing & Communications Manager will oversee all aspects of the tourism marketing and communication initiatives of the organization. -The Marketing & Communications Manager will also create and maintain industry relationships, cultivating a robust network of industry professionals to assist in the marketing and promotion of Evansville, IN as a convention and meetings destination, as well as a leisure destination. -The ideal candidate will possess a background in marketing/public relations, be action-based, accommodating, and thrive in a challenging environment. Key Responsibilities Include Working in conjunction with ECVB staff, as well as other local industry professionals, to identify marketing and promotional opportunities for Evansville as a destination for meetings/convention/leisure travel Create organic content for the Evansville Convention and Visitors Bureau's social media sites, including Facebook, Twitter, LinkedIn, Instagram, Podcasts, etc Work with the ECVB's marketing firm to create and manage our digital marketing campaigns and collateral pieces including the development of our annual visitors guide, annual marketing plan and a variety of other identified collateral materials Identify opportunities and place editorial, advertorial, and advertisements in appropriate industry magazines and websites Oversee the creation of the Evansville Film Commission Update and maintain a photo library Create and distribute press releases as needed Participate in the annual budget process to assure funds are allocated appropriately for marketing department objectives Update and maintain the ECVB's website Provide analysis and suggestions of the ECVB's marketing initiatives Education and Experience Minimum of a Bachelor's Degree in Marketing, Public Relations, or related field, or equivalent work experience Experience in marketing and communications, with a proven track record of meeting goals and objectives Qualifications Ability to communicate effectively, both verbally and in writing Experience is utilizing most facets of social media Strong analytical skills Understanding of advertising purchase/placement, and the associated ROI Strong interpersonal skills Must have flexible work hours that may include evenings, and weekends Must be able to travel, including occasional overnights

Keywords: Evansville Convention & Visitors Bureau, Evansville , Marketing & Communications Manager, Advertising , Evansville, Indiana

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